Kvadrat
Vidar 4 Raf Simons Fabric
Originally designed by Fanny Aronsen, Vidar has been re-coloured by renowned fashion designer Raf Simons, with shades ranging from moss green, dark aubergine, ruby red and midnight blue through to brick and earth tones, and easy neutrals.
The gentle satin surface finish of the weave contrasts with the deep shadowy tones in the depths, giving a multifaceted richness to the intense colours in the range. Tightly woven, without the irregularities of the other bouclé fabrics within this collection, Vidar has an inviting texture, which variously recalls blackberries, orange peel or the comforting close-knit texture of a favourite sweater
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces high-performance, design textiles, rugs, window covering and acoustic solutions for both commercial and residential interiors.
Their products reflect their commitment to colour, quality, simplicity and innovation. Kvadrat consistently pushes the aesthetic, technological and functional properties of textiles. In doing so, they collaborate with leading designers, architects and artists including: Patricia Urquiola, Ronan and Erwan Bouroullec, Margrethe Odgaard, Alfredo Häberli, Doshi Levien, Giulio Ridolfo, Peter Saville, Pipilotti Rist, Thomas Demand and Olafur Eliasson.
For all of their brands, Kvadrat strives to develop products of high quality that enrich people's lives. They are pioneers, always in motion and open-minded towards design and cooperation. their approach to product development is defined by collaboration, curiosity, knowledge sharing, responsibility and consideration for the environment.
Their close collaboration with the world's finest artists, designers, architects and our manufacturing partners, enables them to push the boundaries of textile design and innovation. Kvadrat continuously explores new ideas for the usage of materials and techniques in design and manufacturing.
They treasure colour as highly as they value collaboration. Reflecting this, they continuously refresh their approach to colour design, always striving to lead the way in this field.
Kvadrat has a heavy care for sustainability and is constantly going above and beyond to increase their efforts, especially through conscious design. Kvadrat wants to ensure their products are designed in accordance with the United Nations Sustainability Development Goal 12, Responsible Consumption and Production. It is estimated that design defines over 80% of all environmental impacts of a product. Hence, they are committed to making conscious decisions from the early design development phase, to the selection of materials, until the final stage of packaging the products.
A product’s circular potential is determined at the design stage. Building on top of their continued commitment to the longevity of our products, Kvadrat's Conscious Design Principles will guide the design direction for their brands and production partners, while reducing the dependence on virgin materials and resources.